Privacy Policy
Last Updated: November 2025
Our Commitment to Privacy
apex mul is committed to protecting your personal data and respecting your privacy rights. This policy explains how we collect, use, store, and protect your information when you use our luxury transportation services or interact with our website.
We process personal data in accordance with UAE Federal Decree-Law on Personal Data Protection and international privacy standards. Your trust is essential to our business, and we maintain strict confidentiality protocols across all operations.
Data We Collect
Contact Information
- Name, email address, phone number
- Business address and billing information
- Emergency contact details when provided
Service Information
- Booking details including dates, times, and locations
- Service preferences and special requirements
- Payment transaction records and history
Usage Data
- IP address, browser type, and device information
- Pages visited and interaction patterns
- Cookie data and session information
How We Use Your Data
Service Delivery
Processing bookings, coordinating transportation services, and communicating with you about reservations
Payment Processing
Managing transactions, invoicing, and maintaining financial records for accounting purposes
Customer Support
Responding to inquiries, resolving concerns, and providing assistance with service-related matters
Service Improvement
Analyzing usage patterns to enhance website functionality and optimize service offerings
Marketing Communications
Sending promotional materials and updates about services (with your consent, which can be withdrawn)
Legal Compliance
Meeting regulatory requirements, maintaining records for tax purposes, and protecting legal interests
Legal Basis for Processing
Consent
For marketing communications and optional data processing activities where you have provided explicit consent
Contract Performance
Processing necessary to deliver requested services and fulfill our contractual obligations to you
Legitimate Interest
Business operations including fraud prevention, security measures, and service improvement activities
Legal Obligation
Compliance with UAE laws, tax regulations, and other applicable legal requirements
Data Protection Measures
- Encryption of sensitive data during transmission and storage using industry-standard protocols
- Secure servers with restricted access controls and regular security audits
- Staff training on data protection principles and confidentiality obligations
- Regular monitoring and testing of security systems for vulnerabilities
- Breach notification procedures ensuring prompt response within 72 hours when required
Data Retention
Contact Form Submissions
Retained for 3 years from last interaction to maintain communication records
Service Records
Maintained for 5 years to support service quality and address potential inquiries
Financial Records
Kept for 7 years to comply with UAE tax and accounting regulations
Marketing Data
Retained until consent is withdrawn or account closure is requested
Data is securely deleted or anonymized after retention periods expire unless longer storage is required by law.
Your Rights
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Right to Access
Request copies of your personal data and information about how we process it
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Right to Rectification
Correct inaccurate or incomplete personal data we hold about you
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Right to Erasure
Request deletion of your personal data when no longer necessary for original purpose
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Right to Data Portability
Receive your data in structured, commonly used format or request transfer to another provider
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Right to Object
Object to processing based on legitimate interests or for direct marketing purposes
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Right to Withdraw Consent
Withdraw previously given consent at any time without affecting lawfulness of prior processing
To exercise any of these rights, contact our privacy team:
Email: [email protected]
Phone: +971 4 395 7821
We will respond to requests within 30 days and may require identity verification for security purposes.
Third-Party Services
We may share data with trusted third parties who assist in service delivery:
- Payment processors for secure transaction handling
- Cloud storage providers for data hosting and backup
- Analytics services for website performance monitoring
- Email service providers for communication delivery
All third parties are contractually obligated to protect your data and use it only for specified purposes. We conduct due diligence to ensure adequate security measures.
International Data Transfers
Your data is primarily stored on servers within the UAE. When international transfers are necessary for service delivery, we ensure adequate protection through:
- Standard contractual clauses approved by regulatory authorities
- Adequacy decisions recognizing equivalent data protection standards
- Additional safeguards ensuring data security during transfer
Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a minor, please contact us immediately for prompt removal.
Policy Updates
We may revise this privacy policy periodically to reflect changes in our practices, technology, or legal requirements. Material updates will be communicated through:
- Website notice at least 30 days before implementation
- Email notification to registered users
- Updated version date at the top of this document
Continued use after policy updates constitutes acceptance of revised terms.
Contact Information
For privacy-related questions, concerns, or requests, please contact:
apex mul
Data Protection Officer
Al Khaleej Road, Deira
Dubai 10012, United Arab Emirates
Email: [email protected]
Phone: +971 4 395 7821